11th Edition · Saudi Arabia’s National Supply Chain Capability Program. Powered by

Join this exciting journey

Chain the Gap.

Build the operational supply chain capability

behind Vision 2030 — by doing, not by listening.

A national program in three stages, from 4 to 30 October 2026: Discover in Riyadh and Jeddah, Elevate at the national level, and Transcend, the virtual global Finals.

Company Teams

Simulation Rounds

Sessions

Hours

Stages

Cities (Riyadh – Jeddah)

What is it?

What Is Let's Chain It?

Let’s Chain It (LCI) is Saudi Arabia’s National Supply Chain Capability Program, delivered by TRAX Group. aligned with Vision 2030 and its ambition to develop the Kingdom’s supply chains and logistics capability. As Vision 2030’s National Industrial Development and Logistics Program states:

Leveraging the Kingdom’s competitive advantage as the crossroad of three continents, the Program is unleashing Saudi Arabia’s potential as a global logistics hub with high efficiency, quality and speed.

Saudi Vision 2030, National Industrial Development and Logistics Program (vision2030.gov.sa)

Let’s Chain It develops the operational and technological supply chain talent that turns this national ambition into capability on the ground, through learning by doing with expert-led training, a live business simulation, and hands-on practice, all in one program.

Company teams learn the fundamentals from supply chain and technology experts, then put them to work immediately in a live simulation, making real decisions on inventory, purchasing, operations and sales and benchmarking their results against peers across the Kingdom. Every decision carries a cost and a consequence, repeated until the habit holds. It is not a conference and not a classroom; it is national capability, built by doing.

Four Ways We Close the Gap

The Purpose — Chain the Gap

The Kingdom is building the factories, ports and logistics corridors of Vision 2030. But infrastructure is only half of a supply chain — the other half is the people who decide how much to buy, when to move it, and where margin is won or lost. Let’s Chain It closes that national capability gap and turns digital transformation into better day-to-day decisions.

Chain the Gap

Close the national capability gap, team by team, decision by decision.

Vision 2030

Turn industrial and logistics investment into operational performance.

Digital Transformation

Adopt technology, data and AI in practice, not on paper.

National Capability Program

A repeatable, measurable national program.

What we Closed?

The Technology Gap We Close

Saudi supply chains have an opportunity to turn technology awareness into practical, measurable capability. As digital transformation becomes a business priority, resilience depends on responding with greater speed, flexibility and visibility. Realizing this takes more than investing in systems. It requires teams that can apply analytics, AI and machine learning to real supply chain challenges, combining technology with industry best practice to cut operating costs, optimize inventory, improve production efficiency and build more responsive supply chains.

This is the gap Let’s Chain It closes. Around simulation, expert-led content connects digital transformation, data and AI to real supply chain decisions, so technology investment turns into better calls on what to buy, when to move it, and how much to hold, and into a supply

The Fresh Connection

The Business Case

At the heart of Let’s Chain It is The Fresh Connection by Inchainge, the world’s No. 1 supply chain simulation game, used by 40%+ of the Fortune Global 500 in manufacturing and by 200+ universities. The scenario: a large global company is suffering financial losses and poor performance across every part of the business. Its CEO assigns your team, covering supply chain, purchasing, operations and sales, to take over the company, turn it around, make it profitable and recover its performance again.

The mission is to work as one aligned team: build the strategies and tactics, manage the operations, and test the effect of every decision you take. Across tens of real business and value-chain scenarios, the team learns how to make the right decision at the right time, and sees it land immediately, because every choice feeds straight into the company’s Return on Investment.

Each participating team is organized into four main (mandatory) roles, plus a fifth optional but highly valuable role:

Head Of Supply Chain

Mandatory Role

Owns planning: service levels, inventory policy and S&OP to keep supply and demand in balance

Head Of Operations

Mandatory Role

Runs the factory and warehouses: production planning, staffing, lines and storage capacity.

Head Of Purchasing

Mandatory Role

Manages suppliers and contracts: price, reliability, lead times and supplier risk.

Head Of Sales

Mandatory Role

Manages customers and contracts: service promises, order terms, payment and margin.

Coach / Director

Optional Role

Guides the team, sets strategy, steers the debrief each round.

No role wins alone: a purchasing saving can wipe out service, and a sales promise can flood the warehouse, so the four must agree on one integrated plan each round. Difficulty rises round on round, expert facilitators debrief what the numbers mean, and teams apply the lesson and go again.

The Stages

The Journey

Let’s Chain It 2026 runs across two cities, Riyadh and Jeddah, from 4 to 30 October 2026, in three connected stages. Every registered team starts at Discover; performance carries the strongest teams through Elevate to Transcend.

Regional Rounds (In person)

Discover

(Riyadh 4 -5 October 2026) (Jeddah 7 – 8 October 2026).

The starting line. Teams come together in person for a full opening day in each host city, get hands-on with The Fresh Connection, and play their first live rounds with facilitators in the room.

National Level (Virtual)

Elevate

11-15 October 2026

5 evening online sessions & masterclasses)

The development stage. Over five evening sessions, teams go deeper into the simulation as difficulty rises round on round, guided by expert-led masterclasses and a live national leaderboard.

Global Level (Virtual)

Transcend

19 – 30 October 2026

The Finals

The championship stage. The Kingdom’s top teams compete in the finals for the national title and take their performance onto an international footing. The Fresh Connection is the same engine Inchainge uses for its global competitions, the Global Student Challenge and Global PRO Challenge, where dozens of elite teams from more than 15 countries compete, so Transcend measures Saudi capability against a genuine world-class standard.

The Journey Leaders

Don't miss the Chance to meet with The Domain Experts

Supply chain and operations management experts will lead this journey. Join the journey with our team and learn how to boost your supply chain performance.

Mr. Mohamed Ismail

Managing Director, Trax Group

Mohamed is a seasoned business and technology leader with over 20 years of experience; he is passionate about

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Eng. Ahmed Maghraby

CEO, Trax Group

Ahmed is a business leader with +25 years of experience in technology and business applications. With a focus

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Dr. Ahmed Farouk

Director - Consulting ServicesTrax Group

Dr. Ahmed is a Senior Supply Chain Expert and SC Director with 23 years of experience managing and

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Why To Attend

What Your Company Gains

The team will gain new knowledge and skills.

A practiced skill in making integrated decisions under pressure, not theory.
A rare, memorable development experience that builds confidence and loyalty.
Gain knowledge of how to put Strategy into Actions.
Develop advanced decision-making skills within your team.

Every stage pays off

Awards & Rewards

From your first workshop to the global stage, every round you clear unlocks another reward.

All Participants

All are winners — every participant will get the following

The Discover Stage Winners

The best-performing teams in the Discover round (Riyadh and Jeddah) will get the below additional rewards

The Elevate Stage Winners

The best-performing teams at the national level will get the below awards

The Grand Prize

Global Champion (Worldwide)

In addition to the victory and international recognition, the Global Champion — crowned virtually at Transcend — will get the following:

Masterclass at

Cranfield School of Management

The team will be awarded a Masterclass at Cranfield School of Management. Cranfield has been a world leader in management education and research for over 50 years, helping individuals and organizations learn and succeed by transforming knowledge into action.

How To Take Part

Register Your Team

Companies take part by registering for invitation, nominate their teams, receive their onboarding pack, and show up ready to decide. A company may enter more than one team.

Mandatory Role

Head of Supply Chain

Mandatory Role

Head Of Operations

Mandatory Role

Head Of Purchasing

Mandatory Role

Head of Sales

Recommended Role

Coach / Director

Frequently Asked Questions

Everything you need to know before you register your team.

Who can take part?

Teams of professionals from the same company, in manufacturing, distribution or retail.

Do we need simulation experience?

No — the program teaches the simulation as it runs.

Is it a competition?

It’s a capability program. There’s a leaderboard so you can benchmark, and recognition for the strongest teams, but the goal is development.

Is content available in Arabic?

Key materials and facilitation support are available in Arabic.

When and where?

Across Riyadh and Jeddah, from 04 to 30 October 2026.

Can I join as an individual?

Let’s Chain It, is a learning journey that is designed for organizations, ideally, 4-5 people from each organization are forming one team representing their organization in this event, so individuals can not join Let’s Chain It.

What can I get from Let’s Chain It over other events in the market?

Let’s Chain It, is not a workshop, it is a comprehensive learning journey in which the participants will not only receive theoretical knowledge but also, they will have practical business cases on one of the most advanced business simulators that replicate real business scenarios.

What is Fresh-Connection?

The Fresh Connection (TFC), Netherlands is one of the most advanced business simulators that Trax Group use in Let’s Chain It to make the participant live real business scenarios and teaches the participants how to deal perfectly with each scenario and how to take the ideal strategic and tactical decisions in each case.

Can senior managers attend Let’s Chain It?

We highly recommend at least 1-2 senior managers attend the learning journey with their team to motivate them and help them in taking business decisions, especially through the business simulation rounds.

What if my team wins Let’s Chain It challenge?

The top three winning teams at the Saudi Arabia level will get valuable recognition. In addition, they will be qualified for the International Global Final Rounds to participate with the finalists from other countries.

Let’s Chain It is Saudi Arabia’s National Supply Chain Capability Program,
delivered by TRAX Group and powered by The Fresh Connection (Inchainge). 11th Edition. #ChainTheGap